About

Medford

PROJECT 0
3
  —  
2018
Medford
/OVERVIEW

First
things
first.

First things first.
DISCIPLINES

UX/UI
Web Design
Art Direction

COLLABORATORS

Susan Soe
James Intriligator
Allison Goldsberry

Background

During my four years at Tufts, I was one of around 57,000 residents of Medford, MA — a lovely city located seven miles outside of Boston. Founded in 1630, Medford is the fourth oldest English settlement in America, and contains many historic sites, monuments, and houses. Unfortunately, the city’s website was also a historic artifact, and hadn’t been updated to reflect the needs of the current residents. So for one of my human factors engineering courses, myself and a partner joined forces with Medford’s webmaster to give the city’s online presence some much-needed love.

APPROACH

Over the course of a semester we employed in-depth user research, competitive analysis, and just a dash of personal flair to update the website’s navigation, user experience, and visual style. Ultimately, we provided the city with a comprehensive report detailing not only our research, but also how that research was translated into our proposed redesign.

My partner and I unfortunately had to hand off the project in its infancy due to the ending of the school year, but we hope that that the style guide and mockups we created will one day help future developers and designers bring Medford into the modern age.