About

NEAT

PROJECT 0
2
  —  
2020
NEAT
/OVERVIEW

No meat
no problems.

No meat, no problems.
DISCIPLINES

Branding
Art Direction
Graphic Design

COLLABORATORS

Nick Langen
Eric Dolce
Marie Monks

Background

Neat (a fun portmanteau of "no meat") is a direct-to-consumer vegan hotdog company, selling their product exclusively online. Their hotdogs come in a variety of flavors, ranging from traditional ballpark to more lively options like pineapple teriyaki. Neat prides themselves on their ability to replicate the flavor of a real hotdog, while remaining a healthier and more sustainable option.

APPROACH

Embracing the company's desired brand attributes of "bold, fun, cheeky, friendly, eco-friendly," I strapped in and got to work. The ultimate goal was to create a brand that's just the right mix of over-the-top and friendly, so that even the most staunch carnivore would be willing to try their vegan "notdog" alternative.

Full disclosure: this project was made entirely for fun, just as a way to practice and improve my skills in branding. Neat is not a real company, and I was not paid by them to create this work.