NEAT

Background

Neat (a fun portmanteau of "no meat") is a direct-to-consumer vegan hotdog company, selling their product exclusively online. Their hotdogs come in a variety of flavors, ranging from traditional ballpark to more lively options like pineapple teriyaki. Neat prides themselves on their ability to replicate the flavor of a real hotdog, while remaining a healthier and more sustainable option.

APPROACH

Embracing the company's desired brand attributes of "bold, fun, cheeky, friendly, eco-friendly," I strapped in and got to work. The ultimate goal was to create a brand that's just the right mix of over-the-top and friendly, so that even the most staunch carnivore would be willing to try their vegan "notdog" alternative.

Full disclosure: this project was made entirely for fun, just as a way to practice and improve my skills in branding. Neat is not a real company, and I was not paid by them to create this work.